I'm afraid Debbie from marketing has left for the day : how to use behavioural design to create change in the real world
Münster, Morten2021
Book
In this ground-breaking book, the author presents a set of rules that individuals and companies can follow to bring about necessary change. Using behavioural design and an accessible four-step method, he shows how people can be persuaded to do one thing instead of another and thereby achieve success. By examining an array of examples drawn from business, government, various public groups and institutions he demonstrates how the rules can be learned and applied in different contexts.
| Location | Collection | Call number | Status/Desc |
|---|---|---|---|
| Eccles Library | Adult Non Fiction | 658.406 MUNPaperback | Available |
Main title:
Author:
Münster, Morten, author
Imprint:
London : Laurence King Publishing, 2021.
Collation:
304 pages : illustrations ; 21 cm
ISBN:
9781786279484 (pbk)
Dewey class:
658.406
Language:
English
Related title:
I'm Afraid Debbie from Marketing Has Left for the Day [electronic resource] : How to Use Behavioural Design to Create Change in the Real World
Subject:
BRN:
3101877