Making business child's play : how to build a winning brand
Jensen, Joanna2025
Book
Joanna Jensen is the founder of the British multi-award winning, baby and child personal care brand, Childs Farm. Created in 2010 as a solution to her own daughter's sensitive and eczema-prone skin, every element of their range from content to bottle is thought through to ensure they are best for skin and best for planet. Focusing on sustainability and with an eye to challenging an established market, Childs Farm received rave reviews from happy parents, proved to be a winning formula for the high street. In this revealing book, Joanna Jensen, a true business disruptor, tells her personal and her business story. From being a single parent with two small children, to building an award-winning brand stocked in supermarkets, this book details every step of the journey to becoming a successful brand creator, business owner and high street champion.
| Location | Collection | Call number | Status/Desc |
|---|---|---|---|
| Eccles Library | Adult Non Fiction | 650.1 JENPaperback | Available |
Main title:
Making business child's play : how to build a winning brand / Joanna Jensen ; illustrations by Emma Earnshaw.
Author:
Jensen, Joanna, author
Imprint:
London : KoganPage, 2025.
Collation:
xii, 241 pages : illustrations (black and white) ; 22 cm
Notes:
Includes bibliographical references and index.
ISBN:
9781398624580 (pbk)
Dewey class:
650.1
Language:
English
BRN:
4141175