New!
The business book
2026
Book
How can you create a successful brand? What makes a great business leader? Why do some firms fail while others prosper? Explaining the key ideas in the field of business in a clear and simple way, this book answers these questions and more besides, and is the perfect introduction to the subject. Untangling knotty concepts and shedding light on abstract theories, entries unpack each complex idea with a combination of easy-to-follow explanations, innovative graphics, and intriguing quotes. It is a plain-speaking visual guide to the most important principles within the field, from competition-based theory and critical-path analysis to market-mapping and the MABA matrix, demystifying the work of seminal business thinkers from Bruce Tuckman and his 'five stages' for team organisation to Michael Porter and his 'five forces' model.
| Location | Collection | Call number | Status/Desc |
|---|---|---|---|
| Eccles Library | Adult Non Fiction | 650 MARHardback | Available |
Main title:
Author:
MarcouseĢ, Ian, editorAnderson, Philippa, contributorBlack, Alexandra, contributorMachin, Denry, contributorWatson, Nigel, contributor
Work:
Edition:
Second edition / contributors, Ian Marcouse, consultant editor ; Philippa Anderson, Alexandra Black, Denry Machin, Nigel Watson.
Imprint:
London : Dorling Kindersley Limited, 2026.
Collation:
360 pages : illustrations (black and white, and colour), maps (colour) ; 24 cm.
Series title:
Notes:
Previous edition: 2014.Includes index.
ISBN:
9780241696071 (hbk)
Dewey class:
650
Language:
English
BRN:
4261871