The 5 paths to persuasion : the art of selling your message
Miller, Robert B. (Robert Bruce), 1931-2005
Books, Manuscripts
This book identifies five types of executive decision makers and suggests approaches for catering a sales presentation that will appeal to charismatics, thinkers, skeptics, followers, and controllers. The method centers on the observation that different types of executives prefer to hear and see specific types of information.
Main title:
The 5 paths to persuasion : the art of selling your message / Robert B. Miller, Gary A. Williams with Alden M. Hayashi.
Imprint:
London : Kogan Page, 2005.
Collation:
x, 223 p. : ill. ; 24 cm.
Notes:
Originally published: New York: Warner, 2004.Includes bibliographical references and index.
ISBN:
9780749444662 (hbk)
Dewey class:
658.45
Language:
English
Added title:
BRN:
345440